Impact Unleashed:

The Nonprofit EditionTM

EP 15 Craft your What We Do for Our Customers Story

impact unleashed podcast podcast May 29, 2025
 

Welcome to Impact Unleashed – A Nonprofit’s Journey to Creating Lasting Impact 

In the world of nonprofits, beyond mission statements and funding drives lies the true essence of what we do: making a difference. At Impact Unleashed, we delve deeper into the nonprofit sector, unearthing stories that highlight our potential to create meaningful change. Hi, I’m Sarah Mayer, your host, and today, I’d like to share a story that resonates deeply with our mission. 

This isn’t a narrative about a massive capital campaign or an impeccably polished strategic plan. It’s about the real, tangible impact we have on our members, donors, and, most importantly, the people we serve. In his book, 'The 10 Stories Great Leaders Tell', Paul Smith talks about the 'what we do for our customers' story. In the nonprofit world, these 'customers' are often our beneficiaries, volunteers, partners, donors, or even entire communities. 

These stories cut through the noise, reminding us why we do what we do. Let me introduce you to Color Bright, a small arts education nonprofit I worked with. Run by a dedicated group of volunteers, their mission was to keep arts alive in underfunded schools. Year after year, they tirelessly raised funds for supply kits, art instructors, and school partnerships. Yet, their message wasn’t getting through. Donors struggled to see what made them different, and during grant season, despite their passion, clear outcomes were missing. Spirits were low, and one board member even questioned whether the community valued their efforts anymore. 

That’s when we stepped in – not with a quick fix, but with a process. We helped them articulate their value in transformative terms. It wasn’t just about providing art supplies; it was about giving children a way to process trauma, build confidence, and stay engaged through art. We refined their impact stories and trained board members to become storytellers, not just fundraisers. We implemented systems for grant calendars, donor tracking, and impact reporting templates to highlight their achievements without overwhelming them. 

The results were astounding. Their next campaign saw a 40% increase in funds raised with half the effort. They formed partnerships with citywide youth initiatives, and teachers reported that students who rarely spoke started leading mural projects. More importantly, the organization rekindled its belief in its own power. 

So, what do we truly do for our nonprofit clients? We don’t just write grants or clean up donor databases. We help nonprofits build confidence, systems, and strategies to become mission-driven powerhouses. We transform disorganization into structured momentum. 

If you lead or volunteer for a nonprofit, ask yourself: What’s one story that captures the real impact of your work? Not just numbers and formal grant language, but a moment when someone’s life was genuinely changed because of your organization. That’s the story that moves people to believe, to give, and to follow. 

Thank you for joining me on Impact Unleashed. If this story resonated with you, please share this post with your team or board. Then, brainstorm together – what’s your story? Remember, running a nonprofit isn’t just about maintaining an organization; it’s about changing lives and shaping our world. Let’s keep unleashing impact, one bold step at a time. 

If you haven’t already, sign up for our newsletter and explore more resources at nonprofitimpactunleashed.co. I’m Sara Mayer, and I can’t wait to continue this journey with you. See you next time on Impact Unleashed. 

I am ready to make an impact! 

You're safe with me. I'll never spam you or sell your contact info.